Certificate Course in CONTENT WRITING SKILLS

Purpose
This course will give you an overview of the skills and techniques to be Clear, Concise & Consistent in writing .

Types of writing
Web content writing / Technical Writing  / Creative Writing  /  Research Writing  / Scientific Writing  / Copy writing  / Travel Writing  / Medical Writing  / Article Writing  / Web Copy writing  / Copy Editing

What Will You Learn From This Certificate Course?

• An overview of the core skills required to become a content writer.
• An overview to the process of writing
• Techniques you require to become an efficient content writer.

• You strongly feel that improvement in your writing will enhance your career.
• You are a professional / executive who works with content.
• You want to make a career in writing.
• You are a subject matter expert and you want to write for magazines, journals, books.
• You want to make a career in technical writing, e-learning, publishing or medical writing.

COURSE CURRICULUM
WHAT IS CONTENT?

• What is content?
• History of communication. 
• Connection between text and imagery
• Your audience- Demographics / Psychographics
• Goals of writing
• Content structure - AIDA- Attention / Interest / Design and Desire / Action.
• Content formats - copy/article/blog /song.
• Content vs. Journalism
• Activity

CONTENT CRAFTING

• Gender neutral language (Being gender sensitive in communication / avoid stereotyping)
• Being sensitive to people challenged (by birth / health.)
• The Headline Formula
• Headline ingredients
• Activity - Headline and Visual – how to connect and write relevant content

WE SELL, OR ELSE
Content at the end of the day SHOULD SELL.

• Forms of content
• Proof reading
• Activity

HOW TO TELL YOUR STORY

• Communication is all about storytelling
• Discussion and Activity

KNOW YOUR WORDS
Words from different languages / British and American English / Urban Dictionary words / Words from places.

WRITING -FIGURE OF SPEECH

TYPES OF WRITING

KEYWORDS

• Keywords are words or phrases typed in the search engine to look for information online.
• Keyword research  / Search
• SEO- Search Engine Optimization
• How it works       
• Activity -keyword analysis

TYPES OF CAMPAIGNS ACROSS MEDIA PLATFORMS
Digital and Marketing campaigns

HOW TO WRITE CONTENT FOR A WEBSITE / infographics

BUSINESS REPORT WRITING / PRODUCT REVIEW

WRITING / QUOTING SOURCES

SCRIPTING / STORYBOARDS

SOCIAL MESSAGES / WRITING LYRICS

Course does not include Grammar Classes